National Strategy
Implementation Plan
9 Action Streams
Ways to Get Involved
Launch Event Videos

Land, Water, Ocean, Us: A Canadian Ocean Literacy Strategy was launched on March 16th, 2021. The National Strategy was co-developed by Canadians, for Canadians, through an evidence-based and community-driven engagement process in which over 400 organizations and more than 3,000 Canadians participated.

The National Strategy outlines 9 Action Streams that provide a common framework for action over the course of the United Nations Decade of Ocean Science for Sustainable Development (2021-2030). The Decade serves as an important opportunity for all of us to work together to help ensure a healthy, equitable, and sustainable relationship with the global ocean and Canada’s waterways for present and future generations.

Backgrounder & Key Messages

NATIONAL STRATEGY

English

French

Inuktitut

NATIONAL STRATEGY INFOGRAPHIC POSTER

English

French

Inuktitut

IMPLEMENTATION PLAN: PATHWAYS FOR COLLABORATION

English

French

Inuktitut

9 ACTION STREAMS

The 9 Action Streams outlined in the National Strategy reflect key areas for action, as identified by Canadians, to advance ocean literacy. Learn about the objectives and some of the ways we will track progress for each Action Stream below.

Objectives Track Progress (Key Performance Indicators) Action Teams
Increase support, collaboration, and coordination across the growing community of practice; develop tools to measure trends, changes, and progress in ocean literacy over the UN Ocean Decade Tracking trends and changes in:

  • Initiatives registered on the Ocean Literacy Map overall, per region, per language, and per sector each year 
  • Reach, strengths, and barriers across the different types of Ocean Literacy Map initiatives, as identified by organizations via a short and repeated national survey tool
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Provide more accessible, streamlined, and sustained funding opportunities for community-driven ocean literacy initiatives that are regionally, culturally, and linguistically relevant Tracking trends and changes in:

  • Microgrant Program contributions and funders (e.g., breakdown of contributions by sector)               
  • # and types of OL community projects being funded, as well as target audiences
  • Strengths, challenges, and impacts of the funded community projects as captured in the Microgrant Program reporting process
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Provide research-based understandings of effective teaching practices to inform integration of ocean and water education within Ministries of Education, school districts, and classrooms (both formal and non-formal), aligning with climate and environmental sustainability education and empowering action Tracking trends and changes in:

  • # of provincial/territorial curriculum documents, teacher education courses, and professional development opportunities for in-service teachers that include ocean (water) education content
  • # of participating teachers in each region and grade level for working groups
  • # of formal and non-formal ocean education resources and initiatives on the OL Map     
  • # of education research publications in Canada with ocean-climate literacy content     
  • # of identified Blue Schools in Canada
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Support and grow World Oceans Day events into a week-long celebration, connecting Canadians to the ocean continuum and contributing to ocean solutions Tracking trends and changes in:

  • Annual # of OWC events and Canadians reached (registered through the OWC site)
  • # of cross-sectoral partnerships in organizing and supporting OWC events
  • Responses to a repeated poll with a random sampling of the general public to see how Canadians’ ocean perceptions and values have changed from the 2020 baseline
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Increase communication of diverse ocean stories; support community science journalism and artists building land-water-ocean-human connections Tracking trends and changes in:

  • # of viewers and/or subscribers of the ocean stories video series
  • Responses to a repeated Canadian Ocean Literacy Survey and Poll to note changes in the 2020 baseline of Canadians’ ocean perceptions and values, including how Canadians learn about the ocean      
  • Results of a repeated coarse-scale media analysis to track # of ocean stories in Canadian media compared to the 2020 baseline
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Engage and support diverse youth in ocean conservation, policy, and decision-making processes; increase awareness of and opportunities in the sustainable blue economy Tracking trends and changes in:

  • # of ocean literacy initiatives led by and for youth on the OL Map
  • Diversity of youth participating in youth ocean leadership programs, conservation targeted programs, and sustainable blue economy career and training programs via co-developed tool with representative samples           
  • # of annual participants in the Canadian Ocean Innovation Challenge
  • Quality of engagement for representative sample of Canadian youth delegates in international ocean events using a youth-developed assessment tool
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Eliminate barriers for all Canadians to accessing and benefitting from blue spaces; respond to community-based priorities and vulnerabilities related to a changing ocean Tracking trends and changes in:

  • the state of diversity in Canada’s ocean-related sectors from the co-established research baseline and identified ocean sector opportunities addressing inequities (e.g., training, internships, etc.) for Black, Indigenous, and People of Colour, women, youth, people with disabilities, 2SLGTBQIA+ people, and other priority populations through co-determined instruments
  • community-based action research projects and collaborations supported by the Microgrant Program (see Action Stream #2) that are focused on addressing barriers to access and diversity      
  • # of equity, access, diversity, and inclusion focused ocean-related publications in Canada
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Improve coordination and collaboration across levels of government to better bridge land and freshwater, ocean, and climate initiatives aimed at communication with and engagement of the Canadian public Tracking trends and changes in:

  • focus and outcomes of co-identified objectives by an Interdepartmental Federal Working Group on Water-Ocean-Climate Literacy, including the tracking of formal and informal partnerships created between federal government and external community organizations and experts
  • # of government-convened meetings that bring water-ocean-climate literacy leaders together from across different sectors, and progress on  identified actions
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.
Objectives Track Progress (Key Performance Indicators) Action Teams
Respond to the identified gap in ocean health and human well-being connections; strengthen ocean and human health research, education, and communication in Canadian society Tracking trends and changes in:

  • funding secured to continue OHH research progress
  • # of existing community projects that focus on OHH connections
  • # of educational resources and engagement activities targeted for the public 
  • # of publications/researchers who reference the OHH concept
Teams will begin being assembled in April-May, 2021 and content will be updated shortly after. See ‘Ways to Get Involved’ section on how to join an Action Team.

WAYS TO GET INVOLVED

JOIN AN ACTION TEAM

Each Action Stream has an Action Team that works closely with COLC’s project office to serve as a coordinated national voice. Teams will include diverse expertise, skills, and capacity from across regions and sectors to ensure leadership, momentum, Canada-wide collaboration, and measured progress.

JOIN A TEAM
Learn More

REGISTER YOUR INITIATIVE ON THE CANADIAN OCEAN ACTION STREAMS TRACKER (C.O.A.S.T.)

C.O.A.S.T. is a tool to track community-led projects and on-the-ground advancement of each of the Action Streams from coast to coast to coast. Initiatives registered on the C.O.A.S.T. will be organized by Action Stream(s) and integrated into evaluating our collective progress during the initial Strategy Implementation Phase (2021-2024) and throughout the rest of the UN Ocean Decade (2025-2030).

REGISTER YOUR INITIATIVE

To stay up to date on the implementation of the National Strategy and to learn about other opportunities to collaborate, sign up to receive COLC’s quarterly newsletter!